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Editor: Chen Yang Cai Zhongcheng Fang CunfangEditor: Chen Yang Cai Zhongcheng Fang Cunfang"In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.

Product design culture sharing and tasting skills explanationKweichow Moutai December 31, 2024 23:28 GuizhouEditor: Wang Xingtao and Wu Dewang

Text/Photo: Ren XuWang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.Kweichow Moutai December 31, 2024 23:28 Guizhou